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The Profit Formula Seminar

One-day, In-Person Seminar That’ll Take Your Business To The Next Level of Growth

 
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1,000+

Students Educated

8

Hours of Raw Value

15+

Years of Business Expertise

4

In-depth Training Sessions

Networking Opportunities

Thursday, September 15th, 2022, 9:00 AM @ The Aviva Stadium

Lansdowne Rd, Dublin 4, Ireland D04 K5F9

Let me ask you an honest question...

Are you REALLY confident about the way you run your business?

Do you feel like you could be making even more money than you do now?

Have you ever felt that you lack certain business skills and don’t know where to learn them?

Maybe you’re worried about not having enough customers and you're not even sure if you can make payroll for the next month.

Or, sometimes you could be feeling like you have no real structure to your business & you’re making it up as you go along.

All these problems arise from not having all the necessary business skills to manage your company properly.

And it’s not your fault! The education system is not designed to create passionate entrepreneurs like you and me.

Its only objective is to churn out loyal, obedient employees.

But you need to know that the most successful businesspersons in the world have all the right business skills.

They know exactly what they’re doing, where they’re going and how to reach their business goals.

You’ll find that such an entrepreneur would always be a jack-of-all-trades and a master of one thing only — leverage!

They know how to properly leverage people, capital & tools to get to where they want to be.

You see, driving a business is like driving a car and the brutal truth is that most business people have had zero lessons on how to drive a business.

Most entrepreneurs are stuck in the slow lane, trying to learn by trial & error, but there is a faster way!

Take the fast lane and crush your business goals. Enjoy higher profits, faster growth & less stress.

It’s Time to Switch Your Business to the Fastlane

My name is Anthony Woods and I’m the founder of Keystone University. For the past few decades I’ve started, scaled and sold multi million-euro businesses. 

Frustrated with the sorry state of education around the planet I decided to dedicate my life to building the world's best university.

The Profit Formula is one of Keystone’s most impactful seminars which has transformed the businesses and lives of thousands of business owners, leaders and entrepreneurs. 

In this one-day event, you will discover a whole new world of business knowledge that you’ve never seen before.

You will learn how to rapidly increase your profits, your sales, your cash-flow and ultimately,  how to increase the value of your business so you can sell it for top dollar.

That’s not all. You’ll be learning leadership skills at the very highest level. You will learn how to hire, manage and keep the best of the best talent.

You will also learn how to build a business that can run without you.

Because, if your company needs your daily involvement to function, I’m sorry to tell you that you don’t have a business — you have a job!

You will also learn how to master time management, overcome stress and finally, how to use your business to build a better life.

This one day event will save you a decade of struggle.

The Profit Formula has been taught to banks, corporates and thousands of business people all over the world. 

Our students tell us that they’ve learned more in one day than they did in a year at an ivory tower university. That’s because we teach practical and powerful business skills that are proven to work in the real world. 

However, I must warn you. This program is for serious business people only! If you are looking for a motivational positive thinking session with very little substance, please don’t attend.

However, if you want to your business and get results fast, this program is for you.

Click the button below and book your slot for our upcoming seminar before they’re full.

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Meet Your Trainer

Anthony Woods, the Serial Entrepreneur

Anthony Woods is an international speaker, author, entrepreneur and the founder of Keystone University.

Anthony is not like most 'fake it until you make it' online business gurus, he has done it in the real world and has the scars to prove it.

He has started, scaled & sold multi-million businesses having grown them from from nothing. He has also taught thousands of students how to do the same.

Anthony’s fascination with business began when as a 6 year old child he dug up onions from his dads vegetable patch and sold them on the side of busy road until his mum shut down his micro-business for health & safety reasons!!

Young Anthony made his first real money when he turned his love for music into a music business that paid for his entire college education and two trips across America singing in pubs and giving guitar lessons.

In his early twenties, Anthony worked as a salesman and developed a unique sales system which helped him become the top performing salesperson in 3 different companies - a proven sales system that you will learn how to master.

Anthony’s first spell as an entrepreneur happened when he founded his first company during the Great Recession in a dusty attic with just one phone, no money and a dream.

Navigating the credit crunch, which killed thousands of businesses, was one of the biggest challenges in his life.

However, Anthony still managed to grow this business by a whopping 2100% at a time when businesses were failing left, right and centre.

Due to its exceptional growth rate and a built-in business system that didn’t need his involvement, Anthony was able to retire at 35 and sell his company in a multi-million deal.

He sold it to focus on other business interests & pursue his life's mission of building the best university the world has ever seen.

Due to his exceptional business accomplishments, he was selected as a European Entrepreneur of the Year finalist in 2017.

Today, Anthony is primarily focused on Keystone, but he still runs multiple impactful businesses such as Supersoil - a revolutionary organic fertiliser which he invented that can help reduce global hunger and reverse the effects of climate change. He is also a judge for the GB entrepreneur awards.

Anthony is a polymath who has studied hundreds of different studies in depth. In recent years he has also written several books, developed cutting edge scientific theories and discovered unique mathematical patterns used in nature.

Outside of work he is a keen musician, cattle breeder and a very average snooker player. He is happily married with two kids - both entrepreneurs in training!

As seen on

1. Anthony presenting Awaken the Genius Within

2. Anthony teaching young entrepreneurs

What People Are Saying About Anthony

 

"Keystone's material is light years ahead. Anthony is a powerful speaker who makes the complicated, simple. If you get the chance to hear him speak, you shouldn't miss out. His ideas can help you and your business more than you could ever imagine"


Brian Tracy | World's Leading Motivational Speaker | Best-Selling Author | Business Coach

“Joel, don't edit this one.”


Flynn Blackie | Founder of MOD Digital | Young British Entrepreneur of The Year Finalist | Member of Wise 20 Under 20

Video Poster Image
 

"Anthony is an inspiring and motivating trainer. You can ask him anything and he’ll have an answer for you. He gave me personalised tips on how I can improve things. I’ve put those into practice and sure enough, have really improved my business."


Clare Clevett | Managing Director of Zeal Creative Ltd.

“I’ve managed to open a new studio with amazing teachers here. We are also in the process of bringing out a line of products. None of this would have been possible without Anthony and his knowledge.”


Orla McAdam | Founder & Owner of Zenergy Yoga

 
 

"A very very powerful presentation on multiplying profits — not so much focussing on increasing customers, but by increasing margins. As an accountant, it’s not something that one focuses on while dealing with clients."


B1G1 | A global business on a mission to create a world full of giving.

“I have for a long time been looking for a business trainer who didn’t speak a lot of waffle because he/she read a lot of books. I want someone who already built a successful business and made mistakes along the way. I’ve met a lot of trainers but none of them demonstrated the knowledge, skills and passion that Anthony has.”


Thomas Crotty | Marketing Funnel Consultant

 

Ready to Take the Fastlane?

This One Day Event Will Save You A Decade of Struggle!

Fill in the gaps in your business knowledge and become the complete entrepreneur that you were meant to be.

In just one day alone, you are going to be exposed to decades worth of practical business knowledge.

Towards the end, you’ll have a holistic view of the ins & outs of your business and ultimately,

...you'll be able to pinpoint exactly what's limiting your growth today and take the next steps in building your dream business empire.

1. Session One — Multiplying Profits

Learn How To Rapidly Increase The Profits, Cashflow & Value Of Your Business. 
  • Discover the Profit Formula — the Secret to Increasing Your Profits Fast
  • Learn the Secret Growth Strategies of World Class Companies

 

2. Session Two — Sales & Marketing Secrets

You'll Never Worry About Not Having Enough Customers Again.

  • Learn Powerful Strategies to Explode Your Sales Growth.
  • Get a Sneak-Peek into the Greatest Marketing Strategies in the World. 
  • Discover Anthony's 3-Step Sales Formula. 

 

3. Session Three — People Skills

Learn How To Hire the Best & Build a Business That Works Without You
  • Understand the Secrets of Finding & Hiring the Best Talents In Your Industry.
  • How to Properly Manage, Motivate & Lead Your Team Members.
  • Learn the Process of Building Systems & Automating Your Business.

 

4. Session Four — Personal Development

Being a Better Human To Become A Better Entrepreneur

  • Learn How to Master Your Mindset, Overcome Stress & Be a High Performer.
  • Discover the Time Management Secrets of the World's Top CEOs.
  • How To Use Your New Skills To Design an Incredible Life.
 

Bonuses Included When You Sign Up Today

Early Bird Bonus #1

127 Ways — The Ultimate Growth Hack

The '127 Ways' is a must-have resource if you're looking for ways to rapidly grow your business. It includes 127 different tools & secret strategies that you can use to accelerate your business. Your competitors will have no idea how you were able to grow so fast.

Early Bird Bonus #2

Signed Copy of The Profit Formula

The Profit Formula is a best-selling business book authored by Anthony Woods. It contains valuable business lessons that Anthony has accumulated over a decade of building million-euro businesses. This book is available on Amazon for £9.99 but you can get a FREE, signed copy of the book when you buy your tickets today.

Early Bird Bonus #3

Special Access to Lifelong Learning

Get priority access to Keystone's upcoming seminars, events and resources when you book your tickets today. Enjoy lifelong learning from the greatest courses and trainings by Keystone University.

What Students Say

"Anthony is truly a master at what he does. "

We had the pleasure of hosting Anthony at the Ulster Bank Entrepreneur Accelerator to deliver the Profit Formula to our entrepreneurs. He talks candidly,  openly and honestly about his own entrepreneurial experiences and breaks through business jargon with a delivery that is both inspiring and energetic.

A world-class session that will leave you enthused and motivated to take on whatever your business challenge may be. You will come away with practical tools and techniques that you can implement that day to push your business further and faster. I look forward to working with him again.”


Matthew Teague | Entrepreneur Acceleration Manager, Ulster Bank

"Anthony is a firestorm of common sense, commercial intelligence and jargon busting."

I have seen Anthony in action twice now - once at a seminar at E-Spark and at a follow up "Profit Formula" programme in the newly rebranded Ulster Bank Entrepreneur Development Academy.

Both times Anthony was incredibly impressive (and I'm not easily impressed!).

He was a firestorm of common sense, commercial intelligence and jargon-busting. Both sessions were intense, highly informative and delivered with good humour and candour about his own successes and failures. I highly recommend attending any of Anthony's training sessions.


Kevin Traynor | Marketing & Digital Leader

"I've acted on the information & I'm starting to see results"

I took Anthony's 'Profit Formula' in Dundalk, his level of expertise and experience is second to none, I feel I took enough from his course to positively grow my business, I have acted on the information I learned and I am starting to see results, I will be looking to follow up with a refresher course in the future, I can't recommend him enough, he is the real deal!


Eamonn Conway | Tain Fly-Fishing

Book Your Tickets Today

Limited Number of Seats ONLY

The Profit Formula Seminar is only open to a limed number of attendees. 

Warning: For serious business owners only! Please don't apply if you're looking for a motivational session with no substance. 

But if you want practical steps to transforming your business, then click on the button below and book your slot before they're full. 

4 Value Packed Sessions

Learn every aspect of business so that you know exactly where to focus on when you grow your company.

One-on-One Session

Get a chance to sit down with Anthony and receive personalised solutions to your business problems.

Network With The Right People

Make meaningful connections with passionate entrepreneurs like yourself.

The Profit Formula

Aviva Stadium, Lansdowne Road, Ballsbridge, Dublin 4, D04 K5F9

Early Bird Tickets on Sale Now:

...and We Offer Stress-Free Solutions for the Registration:

  • You don’t need to pre-assign the tickets yet. This means that you can buy as many tickets as you want now and decide later on who will use them.
  • Several payment methods (invoicing and credit card) are accepted, and you choose to be invoiced either within 14 days or 30 days.
  • If the event would need to be rescheduled, your tickets will be valid for the next event.

Early Bird Release #3 Is Ending

THIS IS YOUR LAST CHANCE TO BUY TICKETS AT THIS PRICE

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Early Bird

Attendee

Full Price €799


Sale Price €449

  • Full Access To Seminar Sessions

  • Full Access To Seminar Resources

  • Most Affordable Option 

 
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Early Bird

VIP

Full Price €999


Sale Price €599

  • Front Row Seating

  • Private Dinner With Anthony

  • Unlimited Access To Seminar Recording
  • All Other Benefits Of Attendee Ticket Also Included

 
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More Student Success Stories

"He gives strategies to each of the attendees depending on their market"

I have attended 2 of Anthony's business workshops and came away both times with a renewed focus on how best to move my business forward. He has a talent for giving you 4-5 ways of growing your company depending on the market you're in. That's why I like attending his events - he takes some time and gives strategies to each of the attendees depending on the market they operate in.

Since the first event I was at, I've really concentrated on applying his Profit Formula to my business (Read his book a few times at this stage). Focusing on this has made the business a lot more profitable. It's a simple but very effective formula which every business/ company should apply. You don't just need to understand it - you need to apply it.

His workshop also covered financials (none of the boring stuff - just the main numbers you need to keep an eye on). This was delivered in a way which was easy to understand. My favourite part was the sales and marketing advice. Where he gives you tactics on how best to grow your company. The day flies and you come away with plenty of notes, ready to apply to your business to move it forward.


Martin McElroy | Instant Speed Training

"Anthony helped me push myself further than I could have imagined"

"I attended Anthony’s One Day MBA in Belfast, and I found it to be unbelievably valuable. I came away feeling inspired and motivated, and it has driven me to push myself further than I could have imagined. Anthony’s delivery was clear and to the point, and I honestly think he is an inspiration.

Thanks very much, Anthony."


Anita McCann | Rossi’s Ice Cream

Frequently Asked Questions

Still Wondering If Keystone’s Seminar Can Transform Your Business?

Watch this FREE Business Masterclass & See For Yourself!

We get it! You’ve seen countless business coaches promising you big things but failing to deliver. But Anthony’s not one of them. If you want to see Anthony’s knowledge in action, check out his Business Mastery webinar. It’s a masterclass about improving your cash flow, increasing profits, hiring the right people and mastering business fundamentals.

Watch Free Lesson