Live Monthly Masterclass
Build high-value business skills each month at a live half-day Masterclass, with recordings of sessions available on-demand.
KEYSTONE ENTERPRISE
Build a Better Business.
Every Single Month.
Enterprise is advanced business-mastery education for owners, executives and entrepreneurs. Each month, members gain cutting-edge knowledge, build high-value skills and apply powerful principles to create a stronger, more profitable business.
Apply for membership
No payment to apply. A conversation comes first.
One morning a monthCarrickdale HotelFrom €500 / month
As taught to:
Anthony Woods introduces Enterprise 10 min 55 sec
TIME TO WORK ON THE BUSINESS
Your monthly
business education.
Practical tools. Experienced guidance.
Time to work on the business.
The Profit Formula
Master a powerful business-growth system built around three key drivers that increases profit, cashflow and enterprise value.
The Enterprise Boardroom
Bring your business to a powerful Board of Advisors and gain expert insight, honest opinion and absolute clarity.
Entrepreneur, business educator and founder of Keystone.
Meet your mentorBUILT INTO EVERY MEMBERSHIP
Big Benefits.
Built in.
Your monthly Enterprise membership includes some very special things ...
Live Monthly Masterclass
Build high-value business skills each month at a live half-day Masterclass, with recordings of sessions available on-demand.
The Profit Formula
Master a powerful business-growth system built around three key drivers that increases profit, cashflow and enterprise value.
Problem Solving Toolbox
Quickly get solutions to your most pressing business challenges using Keystone’s unique problem solving toolbox.
The Enterprise Boardroom
Bring your business to a powerful Board of Advisors and gain expert insight, honest opinion and absolute clarity.
Members Only Events
Invitations to private events including behind the scenes business tours, trips and mastermind sessions.
Special Guest Speakers
Learn from special guests who share war stories, breakthrough insights and practical advice to help you grow faster.
Maximise Enterprise Value
Build a business that can run without you and maximise its enterprise value so you can exit on your terms.
Online Learning Hub
Access an ever-growing library of recorded sessions, courses and events— all available on demand so you never miss a beat.
Train Your Team
Develop your key people by equipping them with the practical skills, tools and knowledge needed to thrive.
A TRUSTED SOUNDING BOARD
The Enterprise
Boardroom.
Included in your monthly membership
Expert insight.
Honest feedback.
Clear direction.
Included as part of your monthly membership, The Enterprise Boardroom gives you the opportunity to bring your biggest business challenges, decisions and opportunities before a trusted group of experienced advisers.
It is your chance to gain expert insight, honest feedback and clear direction from a trusted sounding board—with absolutely no agenda other than helping you succeed.
Independent, high-quality business advice of this kind is extremely difficult to access and would ordinarily cost many thousands of euro. It is just one more valuable benefit of Enterprise membership.
Explore membershipBRIAN TRACY ON KEYSTONE
“Keystone's material is unlike anything you have ever seen,its light years ahead”
Brian Tracy
Legendary Author & Speaker
THE KEYSTONE EXPERIENCE
Real World Testimonials.
From people who have experienced Keystone’s teaching.
Different businesses. Shared ambition.
“The impact that it had on me personally and on my business was incredible.”
Harvey
Whisky Founder
“I learned more today than I did in four years at business school.”
Charlie
Big Four Consultant
“I currently run 6 businesses with 12 years of experience in the industry.”
Mark
Construction Group Owner
“Get yourself to these events, extrapolate the value, and go all in on your business venture.”
Michael
Automotive Founder
“My mind is exploding with ideas right now and everyone I've spoken to feels the same.”
Sam
Video Production Agency Owner
“I've been attending events like these for 20 years. This is one the most valuable I've ever been on.”
Simon
Online Casino Entrepreneur
“This event has changed my future plans for my business moving forward.”
Alex
Wearable Tech Entrepreneur
“I'd fully recommend Keystone as a school to be learning your business knowledge from.”
Ryan
Accountancy Founder
“Even after doing my undergratuate and masters, this was by far the most valuable program for me.”
Abhijeet
Real Estate Tycoon
“It's not just the knowledge that we get. We get a booklet to walk away with it that has all the answers.”
Flynn
Agency Owner · MOD Digital
"A World-Class session that will leave you enthused and motivated"
Matthew Teague
Royal Bank of Scotland
"A truly inspirational session which provided easy-to-use practical tools"
Katheryn Callaghan
Award Winning Artist
These testimonials are from previous Keystone events and programmes.
WHO ENTERPRISE IS FOR
Is Enterprise
right for you?
Three things we ask of every member.
Discuss your fit with AnthonyYou lead an established €1M–€10M business
Enterprise is for leaders of businesses generating between €1 million and €10 million in annual sales. For businesses of this size, even a modest improvement can make a meaningful difference.
You want the business to run without you day to day
Enterprise is for leaders who ultimately want their business to run without them day to day. Each month, we help members build a more valuable business that is easier to manage and creates much greater time freedom, so they can focus on the things that really matter.
You are willing to measure a few simple numbers each month
Enterprise is for leaders who are willing to measure a few simple numbers each month. These key drivers provide a crystal-clear picture of how well the business is performing, how much progress has been made, and what needs to happen to get to the next level.
“The most important investment you can make is in yourself”
YOUR FOUNDING MEMBERSHIP
Choose your membership.
Twenty founding seats. Your rate held for twelve months.
Solo
€500/ month
One membership
Team
€1,000/ month
Three memberships
Group
€3,000/ month
Ten memberships
Three-month minimum commitment.
Corporate membership is arranged with Anthony.
€1,000 New Member Bonus
Become a member before 15th October 2026 and receive a free three-hour, one-to-one mentoring session with Anthony - valued at over €1,000.
Places are strictly limited. Offer ends 15 October 2026.
YOUR FIRST MASTERCLASS
Money-Back Guarantee
Attend your first live Enterprise Masterclass with complete confidence.
If you decide membership is not right for you, simply let us know within 48 hours of attending your first live masterclass and we will refund your first month’s membership fee.
No fuss. No hard feelings.
A LITTLE SPACE TO THINK BIGGER
One morning.
A whole new perspective.
At the Carrickdale Hotel & Spa, Co. Louth.
YOUR FIRST MASTERCLASSThursday, 15 October 2026 · 9am
The gardens at the Carrickdale Hotel09:00—13:00 · EVERY MONTH
The morning,
in detail.
Doors open each month at 9am for coffee and networking. Session one commences at 9.30am sharp.
Coffee & Networking
Make connections.
Session One
Make room for ideas.
Coffee & Networking
Keep the conversation going.
Session Two
Get back to learning.
A MEETING POINT FOR THE WHOLE ISLAND
Closer than
you think.
The Carrickdale Hotel & Spa is Enterprise’s all-island home—perfectly positioned halfway between Dublin and Belfast, just off the M1 motorway and enjoying minimal rush-hour traffic.
With over three million people within a 90-minute drive, it is a natural meeting point for people from across the island of Ireland to learn, connect and build exceptional businesses each month.
Plan your journeyIn the room. And online.
Recordings of every monthly Masterclass are added to the members’ online learning hub—so, even if you cannot attend in person, you can easily catch up at your leisure.
THE ENTERPRISE CURRICULUM
Nine Key Disciplines.
One complete picture.
Mastering the game of business means understanding how every part works together. Enterprise builds your knowledge across all nine key disciplines—so you can make better decisions, spot opportunities and build a stronger, more profitable business.
- Entrepreneurship
- Operations
- Leadership
- Marketing
- Financials
- Strategy
- Sales
- Acquisitions
- Innovation
Nine key disciplines. One complete business education.
What Makes Keystone So Different?
Zero Jargon
We make even the most complicated subjects simple and never use waffle, jargon or mumbo jumbo.
Unique Material
The vast majority of what you learn is original tools, insights and ideas that are unique to Keystone.
Lifetime Value
What you learn is designed to deliver practical, lasting value—not just today, but throughout your life.
Meet Your Mentor.
Enterprise is designed and delivered by Anthony Woods, a highly experienced entrepreneur who has taught business internationally for major banks, accountancy firms and business accelerators.
Anthony knows what it takes to build a multi-million enterprise from zero, achieve a 2,100% growth rate during an unforgiving recession and build businesses that run without the owner.
Not one to take himself too seriously, he openly shares the war stories, tough lessons and powerful insights he has learned the hard way. As a teacher he has an exceptionally rare ability to make even the most complicated subjects simple.
Keystone has taught thousands of students, businesses, and household names including Royal Bank of Scotland.
Build Your Network.
As membership grows, we plan to create an increasingly valuable programme of member experiences, including exceptional guest speakers and an Annual Summit followed by a gala awards dinner which recognises the success, achievements and contribution of our members.
As membership grows, we plan to hold quarterly full-day events with exceptional special guest speakers, alongside the annual year-end summit.
Every new member brings a unique perspective, experience and connection. Together, we are building a network far more powerful than the sum of its parts.
THE MINDSET THAT MAKES THE DIFFERENCE
Want More Time, More Money & Less Stress?
Enterprise is for serious students—people who are smart enough to realise that while there is a limit to how hard they can work, there is absolutely no limit to how smart they can work.
| Serious StudentsAlways learning. | Average JoesStanding still. |
|---|---|
| Works Hard on Themselves | Does the Bare Minimum |
| Dedicated to Mastery | Dedicated to Nothing |
| Loves Timeless Principles | Loves the Latest Fads |
| Toolbox of High Value Skills | One Basic Low Value Skill |
| Long Term Inspired Mission | Short Term Instant Gratification |
| Makes Things Happen | Watches Things Happen |
| Does Whatever it Takes | Gives Up Easily |
| Thinks Win Win | Thinks Win Lose |
| Seeks Masters to Study | Seeks Heros to Worship |
| Lifelong Learners | Lifelong Ignorance |
“There is no substitute for knowledge”
“Poor is the pupil who does not surpass his master”
Before you join.
Your questions about Enterprise, answered.
Who is Enterprise for?
Enterprise is for leaders of established businesses generating €1 million–€10 million in annual sales, across industries. It’s for people who want the business to run without them day to day and are willing to measure a few simple numbers each month.
What will I need to measure?
You’ll be asked to track a few simple business numbers each month so you can see progress and decide what to work on next. Anthony will explain the measures and how to use them.
How does joining work?
Choose a time for a conversation with Anthony using the booking calendar below. If it’s a good fit, he’ll help you choose a membership and arrange payment.
What if I can’t attend in person?
You will not lose the value of the session. Enterprise Masterclasses are recorded and made available on-demand for members who are unable to attend live.
However, the live experience remains the heart of Enterprise. Attending in person gives you the full benefit of the teaching, energy in the room, conversations, peer relationships, networking and the chance to take dedicated time away from normal business pressures.
What is the commitment?
Memberships renew monthly and new members are expected to commit for at least three months.
Founding members have their monthly rate held for twelve months. Anthony will walk through the full terms with you before payment.
Is the first session guaranteed?
Attend your first live Enterprise Masterclass with complete confidence.
If you decide membership is not right for you, simply let us know within 48 hours of attending your first live masterclass and we will refund your first month’s membership fee.
No fuss. No hard feelings.
What does membership include?
Members receive access to a live monthly Masterclass, delivered in person at the Carrickdale Hotel and supported by high-quality recordings for members who cannot attend in person.
Membership also provides access to a toolbox of business skills, group mentoring, and members only events.
Why is Enterprise so unique?
Three reasons:
The vast majority of the Enterprise material consists of original ideas—it's simply not available anywhere else.
Enterprise teaches timeless tools and principles (not the latest fads) that will still be relevant a century from now.
This program was designed by a seasoned entrepreneur who has succeeded in the real world at a very high level and has the scars to prove it.
What if I don't have the time?
A serious student finds the time.
Enterprise students quickly learn how to free up huge amounts of their time each week so they can focus on high-value activities and eliminate lower value tasks.
Where and when?
The monthly Enterprise Masterclasses take place at the Carrickdale Hotel & Spa, positioned just off the M1 motorway, halfway between Dublin and Belfast. Monthly sessions are recorded and are available to members on-demand.
The location has been chosen as Enterprise’s all-island home: a practical, accessible meeting point for business owners and leaders travelling from across Ireland, without the inconvenience of city-centre rush-hour traffic.
The first masterclass is Thursday, 15 October 2026, with doors opening at 9am for coffee and networking. Teaching begins at 9.30am and the morning finishes at 1pm. Subsequent monthly dates and session details are shared with members in advance so they can protect the time in their diaries and plan around the event.
Can I bring team members?
Yes. Enterprise can be a powerful development opportunity for emerging managers, senior team members and future leaders.
Bringing a key person to a masterclass gives them exposure to high-quality business thinking, broadens their perspective beyond their current role and gives you a common language for improving the business afterwards. It can also demonstrate that you are investing in their growth, responsibility and long-term future within the company.
You may attend together, send different people to different sessions, or use the session recordings as a basis for an internal action plan.
What is planned long term?
We aim to make this the best business membership community on the planet.
As membership grows we will hold quarterly full-day events with exceptional special guest speakers as well as an annual year-end summit. The annual summit will feature several world-class speakers and culminate in a black-tie business awards ceremony that recognises the achievements, progress and contribution of members during the year.
Awards will include -
Business of the Year
Entrepreneur of the Year
Young Entrepreneur of the Year
Manager of the Year
Salesperson of the Year
Start-up of the Year
Scale-Up of the Year
Innovation Award
Fastest Growth Award
Marketing Excellence Award
Sales Excellence Award
Operational Excellence Award
Leadership Award
Lifetime Achievement Award
These experiences will be introduced as the Enterprise community grows. Together we are building a business community that’s so much more than the sum of its parts.
Who can I bring?
Enterprise is designed for owners, executives and entrepreneurs —but you do not need to attend alone. You may bring a business partner, co-founder, director, senior manager or high-potential team member where this supports their development and helps you implement the learning inside the business. Provided you have a team level membership you can send different people each month if you choose to.
Many members find that attending with a key person creates more value: you hear the same ideas, develop a shared language and can leave with clear actions to put into practice together.
Guest and additional-attendee arrangements will depend on your membership level and the specific event.
Your next step is a conversation.
Talk to Anthony about your business, the freedom you want from it, and what you want to improve. No payment to apply.
Calendar coming soon.
Online booking will be available here shortly.
For now, contact Anthony to arrange a conversation.