Business Success in The Perfect Storm

The Business Mastery Webinar

A 15-Minute Masterclass About How The Best Businesses Generate Massive Profits, Have Better Cashflows, Hire The Right People & Increase Their Net Worth.

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1,000+

Students Educated

15 Minutes

Of Pure Value

Certified Expert

Owns Multiple Businesses

Catch a Glimpse of What You're Going to Witness In My Masterclass

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What You'll Learn

1. Understanding the Business Wheel

The Business Wheel consists of 4 essential aspects of a business — Operations, Financials, Marketing & Sales. It's a helpful tool to visualise which parts of your business are doing well, which part needs work, and how to prioritise your focus on each aspect of your business.

2. Learning the 3 Life Stages of a Business

Most business owners feel that their business remains constant throughout its entire existence. However, the truth is that every business is in one of 3 stages in its life cycle. The objective of each level is different and the skills required to manage each level are different from the other. Running a Level 2 business with Level 1 skills is the fastest path to bankruptcy.

3. Why Cashflow Is More Important Than Sales and Profits

In our experience, the amateur business owner focuses on sales first, profits second and cashflow third. However, professional entrepreneurs always prioritise cash first, profits second and sales third. We'll teach you why the saying 'cash is king' is always true and how this knowledge can transform your business.

4. Demystifying the Art of Accountancy & Understanding Our Financial Tool

Accountancy is an amazing and easy-to-learn skill. However, the problem is that most accountants speak in an alien language of jargon whereas business people want simple and practical data. So that's why we created a tool that makes accounting easier but also gives a bird's eye view of how your business is doing. You can play around with each aspect of your business and see how it will impact your future profits, cashflow & enterprise value.

5. Learn 7 Ways to Increase Business Profits and 22 Practical Tips to Increase Your Cash Flow

In the Goldmine System, we talk about the fact that there are only 7 ways you can increase your profits, regardless of which business you're in. Later, we also talk about 22 pragmatic ideas that you can use today to improve your cashflow situation.

6. Hiring the Best People to Achieve Your Business Dreams

Your employees are the single biggest factor that's going to decide the future of your business. In this masterclass, we talk about the fundamental differences between A-players, B-players & C-players, how their actions impact your business and how to manage your team.

7. Implementing a Product Ladder to Increase Revenue

Understand why the most successful businesses sell a range of multiple products at different price points & at different sales volumes to make more money. Learn how you can add more products to your primary offering and explode your revenue, irrespective of what business you operate in.

8. Learn Marketing Secrets of the Best Selling Products

In this Business Mastery webinar, you'll also learn new marketing insights like why marketing budgets are for losers, how to increase returns on ad spent and why you shouldn't focus on vanity metrics like click-through rates.

And so many more valuable lessons...

Meet Your Trainer

Anthony Woods, the Serial Entrepreneur

Anthony Woods is an international speaker, author, entrepreneur and the founder of Keystone University.

Unlike other business gurus on the internet, who only got rich by teaching others how to get rich, Anthony is an accomplished entrepreneur.

He has built multiple product-based & service-based businesses and grew them from nothing to multi-million euros in valuation.

Anthony’s obsession with business began when he was only a teenager. He started multiple micro-businesses while he was still in school.

Young Anthony made his first real money when he monetised his passion for music, singing in pubs and giving guitar lessons in college.

In his early twenties, Anthony worked as a salesman and grew his skills to become the top salesperson in 3 different companies.

Anthony’s first spell as an entrepreneur happened when he founded his first company during the Great Recession in a dusty attic with one phone, no money and only a dream.

Navigating the credit crunch, which killed thousands of businesses, was one of the biggest challenges in his life.

However, Anthony still managed to grow this business by a whopping 2100% at a time when businesses were failing left, right and centre.

Due to its exceptional growth rate and a built-in business system that didn’t need his involvement, Anthony was able to sell his company for millions.

He sold it to focus on other business interests & pursue his life's mission of building the world's best university — Keystone.

Due to his exceptional business accomplishments, he was selected as one of the finalists for European Entrepreneur of the Year 2017.

Today, Anthony is primarily focused on Keystone, but he still runs multiple impactful businesses such as a revolutionary agriculture product that can solve world hunger & reverse the effects of climate change.

As seen on

1. Anthony speaking at X event

2. Anthony as a mentor at the Chamber of Commerce

What Students Say

"Anthony is truly a master at what he does."

We had the pleasure of hosting Anthony at the Ulster Bank Entrepreneur Accelerator to deliver the Profit Formula to our entrepreneurs. He talks candidly, openly and honestly about his own entrepreneurial experiences and breaks through business jargon with a delivery that is both inspiring and energetic.

A world-class session that will leave you enthused and motivated to take on whatever your business challenge may be. You will come away with practical tools and techniques that you can implement that day to push your business further and faster. I look forward to working with him again.”

Matthew Teague | Entrepreneur Acceleration Manager, Ulster Bank

"Anthony is a firestorm of common sense, commercial intelligence and jargon busting."

I have seen Anthony in action twice now - once at a seminar at E-Spark and at a follow up "Profit Formula" programme in the newly rebranded Ulster Bank Entrepreneur Development Academy.

Both times Anthony was incredibly impressive (and I'm not easily impressed!).

He was a firestorm of common sense, commercial intelligence and jargon-busting. Both sessions were intense, highly informative and delivered with good humour and candour about his own successes and failures. I highly recommend attending any of Anthony's training sessions.

Kevin Traynor | Marketing & Digital Leader

"I've acted on the information & I'm starting to see results"

I took Anthony's 'Profit Formula' in Dundalk, his level of expertise and experience is second to none, I feel I took enough from his course to positively grow my business, I have acted on the information I learned and I am starting to see results, I will be looking to follow up with a refresher course in the future, I can't recommend him enough, he is the real deal!

Eamonn Conway | Tain Fly-Fishing

"He gives strategies to each of the attendees depending on their market"

I have attended 2 of Anthony's business workshops and came away both times with a renewed focus on how best to move my business forward. He has a talent for giving you 4-5 ways of growing your company depending on the market you're in. That's why I like attending his events - he takes some time and gives strategies to each of the attendees depending on the market they operate in.

Since the first event I was at, I've really concentrated on applying his Profit Formula to my business (Read his book a few times at this stage). Focusing on this has made the business a lot more profitable. It's a simple but very effective formula which every business/ company should apply. You don't just need to understand it - you need to apply it.

His workshop also covered financials (none of the boring stuff - just the main numbers you need to keep an eye on). This was delivered in a way which was easy to understand. My favourite part was the sales and marketing advice. Where he gives you tactics on how best to grow your company. The day flies and you come away with plenty of notes, ready to apply to your business to move it forward.

Martin McElroy | Instant Speed Training

"Anthony helped me push myself further than I could have imagined"

"I attended Anthony’s Profit Formula Seminar in Belfast, and I found it to be unbelievably valuable. I came away feeling inspired and motivated, and it has driven me to push myself further than I could have imagined. Anthony’s delivery was clear and to the point, and I honestly think he is an inspiration.

Thanks very much, Anthony."

Anita McCann | Rossi’s Ice Cream

What Business Leaders Are Saying About Anthony Woods

"Keystone's material is light years ahead. Anthony is a powerful speaker who makes the complicated, simple. If you get the chance to hear him speak, you shouldn't miss out. His ideas can help you and your business more than you could ever imagine"

Brian Tracy | World's Leading Motivational Speaker | Best-Selling Author | Business Coach

“Joel, don't edit this one.”

Flynn Blackie | Founder of MOD Digital | Young British Entrepreneur of The Year Finalist | Member of Wise 20 Under 20

"Anthony is an inspiring and motivating trainer. You can ask him anything and he’ll have an answer for you. He gave me personalised tips on how I can improve things. I’ve put those into practice and sure enough, have really improved my business."

Clare Clevett | Managing Director of Zeal Creative Ltd.

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This masterclass will be a turning point in your business' history

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